As part of a small team redesigning General Motors corporate website, it now functions as an adaptive website that is easier to navigate. This new look and style reflects a cleaner, more modern style than the previous version.
As well as showcasing General Motors as a global company another main objective was to give consistency to the General Motors brand in the U.S. and around the world.
Since launching gm.com more work has been awarded to bring other General Motors websites and materials inline with the new design.
Online Media reflecting this new look was developed to promote corporate initiatives that highlight General Motors as a global leader in many areas, for example technology and sustainability.